by BrianMcVicar-bmcvicar@mlive.com Grand Rapids Community College is looking forward to creating a certificate program in craft brewing. Fiona Hert, dean of GRCC's School of Workforce Development, said the college worked with regional brewers, such as Founders and Perrin, to design the program, which is expected to take students three semesters to complete.
"We have a lot of excitement and support from our area employers in the brewing industry, not only here but also on the Lakeshore," she said. "So we're working with them to develop that curriculum as we speak."
The program would be housed within GRCC's Secchia Institute for Culinary Education, and is expected to launch by winter of 2016. The grant dollars will fund the costs of the program, such as equipment and space, Hert said
more mlive
Saturday, February 28, 2015
Wednesday, February 4, 2015
Craft Brewer's Response to Budweiser
You have to give them props. The Super Bowl was Sunday, and they already turned around a professionally done response video for HopStories.
Tuesday, February 3, 2015
Bud's Hypocritical, Anti-Craft Beer Ad
by jimvorel - I have set foot in the Budweiser Research Pilot Brewery. I have met the talented, kind, passionate people who work there. I’ve written about the place as objectively as I could. But as a craft beer supporter, I can’t stand by when the company airs a commercial like they did during Sunday’s Super Bowl broadcast.
Never has the oh-so-popular internet adage of “SHOTS FIRED” been so applicable as it was when Anheuser unveiled a new, third-quarter Budweieser ad titled “Brewed the Hard Way.” Over the course of a minute, we learn that the brand is embracing its “macro” title and doesn’t feel at all threatened by craft brewers and their flavorful, unique products as those craft beers continue a decade-long surge in popularity and relevance. In fact, Anheuser is so non-threatened by craft beer that it saw fit to spend $9 million on a 60-second Super Bowl ad just to make sure you were aware of that fact. Because that’s what a company does when it’s definitely not being threatened. View the ad below before we continue: ad
Okay, let’s go through it and disseminate everything we’ve learned, shall we?
Budweiser is “proudly a macro beer”
This is like that “reclaiming” of a negative word thing we’ve heard about before, yes? “Macro” being the opposite of “micro,” the term that was once applied to what are now typically referred to as craft brewers. But yeah, they’re proud to be big, because big obviously correlates to “best.” After all, McDonald’s makes the highest quality hamburgers in the world, right?
It’s not “brewed to be fussed over”
You know that the mustachioed hipster in this shot isn’t ...more
Never has the oh-so-popular internet adage of “SHOTS FIRED” been so applicable as it was when Anheuser unveiled a new, third-quarter Budweieser ad titled “Brewed the Hard Way.” Over the course of a minute, we learn that the brand is embracing its “macro” title and doesn’t feel at all threatened by craft brewers and their flavorful, unique products as those craft beers continue a decade-long surge in popularity and relevance. In fact, Anheuser is so non-threatened by craft beer that it saw fit to spend $9 million on a 60-second Super Bowl ad just to make sure you were aware of that fact. Because that’s what a company does when it’s definitely not being threatened. View the ad below before we continue: ad
Okay, let’s go through it and disseminate everything we’ve learned, shall we?
Budweiser is “proudly a macro beer”
This is like that “reclaiming” of a negative word thing we’ve heard about before, yes? “Macro” being the opposite of “micro,” the term that was once applied to what are now typically referred to as craft brewers. But yeah, they’re proud to be big, because big obviously correlates to “best.” After all, McDonald’s makes the highest quality hamburgers in the world, right?
It’s not “brewed to be fussed over”
You know that the mustachioed hipster in this shot isn’t ...more
Subscribe to:
Posts (Atom)
