GreatBrewers.com Launches BeerCloud Mobile App for Android
Powered by GreatBrewers.com, BeerCloud is a revolutionary mobile app that helps you pair beer with food, track down your favorite beers in your neighborhood, and pull up a full description of any beer with a scan of its barcode. Whether you're a beer consumer who could use some guidance in making a well-educated purchase, a food lover who wants to discover new ways to enhance a meal with a suitable beer pairing, or a traveling beer enthusiast who wants to instantly map the closest stores, bars, and restaurants carrying one of your favorite beers, BeerCloud is the quintessential mobile beer app.The app was developed by Eric MacKay, Jingsheng Wang and Tom Byrne and right now is only available for Android phones. To download to an Android phone to to the App Market and search for "BeerCloud."
An iPhone version of BeerCloud is currently under development and, according to MacKay, should be available in the next 30 days. GreatBrewers.com also hopes to have a web based version for all other mobile devices, including Blackberry, Palm and Windows Mobile OS devices by the end of 2009!
Technical science is a tool to create it, psychology markets and helps sell it, but its essence will always be a form of art. Stylizing beer is the art of combining hundreds of factors to create a consistent combination of beer characters.
With the most authentic interpretation possible: organic pink Peruvian pepper corns, yellow maize and organic Peruvian purple maize. They also use strawberries - a traditional chicha ingredient. The most exotic and unique component of this project, from the perspective of the American beer drinker, happens before the beer is even brewed. As per tradition, instead of germinating all of the grain to release the starches, the purple maize is milled, then moistened in the beermakers mouths and formed into small cakes which are flattened and laid out to dry before adding to the wort.
