Comparable in taste and quality to the top-selling national brand beers, Game Day is available in two varieties – Light and Ice – and two package sizes – 24-ounce singles and a 12-pack of 12-ounce cans.
Suggested retail price is between $6.99 and $8.99 for a 12-pack, and $1.49 and $1.89 for a single. Prices vary based on distribution costs and state and local alcohol beverage taxes.
"American beer drinkers are seeking great-tasting beer at an affordable price," said Dan Skinner, 7-Eleven® category manager for alcohol beverages. "Even more so in this tough economy, they're looking for value and ways to make their dollar go further. Game Day satisfied two of a beer drinker's interests by offering a premium lager beer at a below-premium price."
I can't wait to try it!!
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