By Josh Smith BELLAIRE — Short's Brewing Co. will rename and craft a new label for its seasonal beer Hangin' Frank.
The India Pale Ale was one of Short's first beers and was named and brewed for the City Park Grill in Petoskey, according to their website.
The rebranding will involve coming up with a new name and new artwork for this much loved beer. For anyone wondering why we have a beer called “Hangin’ Frank” in the first place, it involves the legend and folklore of the City Park Grill in Petoskey, which is the restaurant that inspired this particular beer. We regret any pain that this beer name and artwork has caused, and appreciate your understanding!"
Refer to the brewery's website for the full story behind the label/name.Shorts wanted to be very clear that there was no intent to offend or rely on gimmicks or shock value.
hmmm... look out Dead Guy Ale you may be next
Monday, March 7, 2011
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