By John Liberty FORT COLLINS, Colo. -- One of the best-known craft beer brands and one of the country's biggest breweries will be busting into Michigan this summer.
New Belgium Brewing Co., ranked No. 3 on a recent list of top U.S. craft breweries by Beer Marketer's Insights, has signed a distribution deal with a network of 22 distributors across the state, the Fort Collins, Colo.-based brewery announced today. It will begin shipping 22-ounce bottles in late August, according to a press release. Draft and 12-ounce offerings will follow.
New Belgium's most popular beer is the Fat Tire Amber Ale. The brewery sold 713,000 barrels in 2011.
For Michigan craft beer drinkers, Fat Tire similar in popularity to Bell's Brewery Inc.'s Oberon Ale, the seasonal wheat ale from the Kalamazoo brewery. Oberon will be released on March 26. Bell's came in at No. 8 on the same list with 180,000 barrels in 2011.
New Belgium also said in the press release, it plans to collaborate on beers with Michigan breweries.
“We’re incredibly excited to start shipping beer to Michigan,” said New Belgium spokesman, Bryan Simpson in a press release. “It’s a craft savvy state with a strong tradition of producing creative and innovative beers. We look forward to joining that community and helping to grow the fan base for craft beer.”
New Belgium Brewing Company began operations in 1991. It produces nine year-round beers: Fat Tire Amber Ale, Ranger IPA, Shift Pale Lager, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.
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