It sounds like a beverage tailor-made for the South. Coors is introducing an iced-tea-flavored version of its popular light beer in April.
“Coors Light is the world’s most refreshing beer,” Molson Coors CEO Peter Swinburn told analysts this week, according to CNNMoney. “Iced tea is the world’s most refreshing non-alcoholic drink.” The company intends to launch the new alcoholic drink in Canada first, evaluating its performance north of the 48th parallel before deciding whether or not to expand it into the United States.
Keep your fingers crossed!
Tuesday, March 13, 2012
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