Today in "news that surprises no one," people are drinking less and less of the light beers that have long ruled the beer market, because they're finding that they don't taste as good.
AdAge cites the ConsumerEdge Insights' Beverage DemandTracker, "a periodic survey of U.S. adults who consume alcohol at least once a week," which found that 27 percent were drinking less light beer because they were "tired" of the taste, while 21 percent were drinking "more types of beer." We can only assume that means that craft beer is making stronger and stronger gains (again, to no one's surprise). Fewer and fewer people now say that "light beer tastes great," 30 percent in the last survey, compared to 33 percent in June 2012. breaking-light-beer
Sunday, August 4, 2013
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment