With glasses raised, craft beer aficionados from around the state chanted in unison at a New Holland Brewing event Friday, March 3, that announced the brewery will soon be brewing its bevy of specialty beers at its Eighth Street location with nothing but Michigan ingredients.
The hops, barley, yeast... all of it, Michigan made.
“It’s always been a huge commitment for us. Made in Michigan is so important to us,” said Joel Petersen, vice president of marketing at New Holland. “We’ve always liked to use Michigan ingredients when we could but never have been able to say we would only use Michigan ingredients.”
The brewing company hopes to accomplish its goal of Michigan-only ingredients by 2016, as it continues to develop partnerships with farmers, producers and craft beer experts from around Michigan, a state New Holland officials said they are lucky to be a part of because of its unique combination of land prime for agriculture and a booming market for craft beer.
“I’d say you would have a really rough time finding that in other states. Hops, especially, can only be grown in certain regions,” Petersen said. “We feel partly like we hit the lottery being in Michigan. We feel blessed to live in this region with this access.” ..morehollandsentinel
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