The Unruly Brewing Company investors have heard that parties outside of the community are looking at brewery developments in Muskegon. Jeff Jacobson said he joined Eric Hoffman and Mark Gongalski six months ago to plan a “community brewery.”
As securing investors to finance their brewery plans nearly complete, Unruly Brewing Company will begin the process of obtaining licenses for its operation as it continues to explore locations in existing buildings in Lakeside and downtown Muskegon. After launching its website and social media marketing last week, Jacobson said he expects Unruly Brewing to be operating by early summer.
Hoffman and Gongalski are seasoned home brewers and have established the Muskegon Area Society for Homebrewers. Jacobson – a business development and intellectual property attorney for Parmenter O’Toole law firm in Muskegon – also has started up home brewing.
“We have some great brewers here in Muskegon,” Jacobson said of the initial business partners who combined to brew more than 100 batches of beer in 40 different styles. “We want to establish a brewery in Muskegon.”
Thursday, February 9, 2012
The Brewers Association (BA) recently released its 2012 Beer Style Guidelines. Updated annually, the guidelines currently describe 140 styles of beer and are used in prestigious beer competitions, including the Great American Beer Festival® and the World Beer Cup. 2012_BA_Beer_Styles