BOTL Info

BOTL is a club that was founded as a means for our members to educate themselves and others about brewing beer, ciders and meads. We are all in this hobby as like minded individuals that have a thirst for knowledge and an appetite for an enjoyable time. Most of us are from Holland, MI and the surrounding communities.
We are not accepting new members at this time.
For more information about our fine organization please email us at brewersonthelake@gmail.com
We meet on the second Thursday of each month at the New Holland Pub. Start time 7 PM.

Please bring 3 bottles of this month's style homebrew that you want to share or a different style of your homebrew.
When bringing your homebrew to share, please bring your recipe too.

Styles of each month:
January – Barleywine, Winter Warmer, Strong Ales
February - Belgian/French Ales, Lambics and funky stuff
March – English Ales and Milds
April - Lagers, Kolsch and Hybrids and Alts
May –
Cider, Cysers, Perry and Meads
June - Pale Ale, IPA and Ryes
July – Ambers and Reds
August – Wheat, Wit, Weizens and Fruit Beers
September –
Scottish Ales and Browns
October – Oktoberfest, Pumpkin, and Spiced Beers
November – Stouts and Porters
December – Saturday, Dec. 2 Christmas party, best of cellar and potluck lunch

Tuesday, April 4, 2017

Pabst and New Holland Kick Off Distribution Agreement

Brewbound- Pabst Brewing Company officially kicked off its nationwide distribution agreement with Michigan’s New Holland Brewing last week, marking the occasion with a celebratory collaboration brew.
 “This collaboration brew represents the great fit between our two companies and the strong shared culture embodied by the partnership,” New Holland co-founder VanderKamp said via a press release. “We’ve used Wisconsin malts and Michigan hops to pay homage to the birthplaces of these two brands and to symbolize the beauty and remarkable experiences that are created when we work together.”
 First announced last December, the arrangement between the two companies gives New Holland access to Pabst’s nationwide distribution network and allows it to tap into Pabst’s robust sales organization in exchange for a percentage of sales profits.
 “We are thrilled to be pioneering a new approach to partnerships – we aren’t taking any ownership and New Holland is remaining fully independent,” Pabst CEO Simon Thorpe said in the release. “It’s as pure a partnership as you’ll see.”
 In the press release, the two companies also described the partnership as an opportunity for Pabst to “increase its product portfolio” and “strengthen” its position in the craft segment.
 Sales of New Holland beers are up 27 percent in the first quarter, according to the company. The brewery’s flagship offering, Dragon’s Milk imperial stout, is also up 30 percent. more.brewbound.com