Self-serve beer stations are up and running in Target Field, so Minnesota Twins fans and those who attend the Major League Baseball All-Star festivities next week can decide what they want and even how much they want of it.
The machines, called DraftServ, are a partnership between concessionaire Delaware North and Anheuser-Busch. DraftServ machines at Target Field will allow customers to control how much beer they'd like to pour, ranging from .38-.40 cents per ounce.
"It's a way to engage with the customer and allows the fan to have greater control of what they're drinking," said Jerry Jacobs Jr., principal of Delaware North, whose Sportservice controls the concessions at 11 baseball stadiums, seven arenas that host NBA and NHL fans and seven NFL stadiums. more... Beer vendor