BOTL Info

BOTL is a club that was founded as a means for our members to educate themselves and others about brewing beer, ciders and meads. We are all in this hobby as like minded individuals that have a thirst for knowledge and an appetite for an enjoyable time. Most of us are from Holland, MI and the surrounding communities.
We are not accepting new members at this time.
For more information about our fine organization please email us at brewersonthelake@gmail.com
We meet on the second Thursday of each month at the New Holland Pub. Start time 7 PM.

Please bring 3 bottles of this month's style homebrew that you want to share or a different style of your homebrew.
When bringing your homebrew to share, please bring your recipe too.

Styles of each month:
January – Barleywine, Winter Warmer, Strong Ales
February - Belgian/French Ales, Lambics and funky stuff
March – English Ales and Milds
April - Lagers, Kolsch and Hybrids and Alts
May –
Cider, Cysers, Perry and Meads
June - Pale Ale, IPA and Ryes
July – Ambers and Reds
August – Wheat, Wit, Weizens and Fruit Beers
September –
Scottish Ales and Browns
October – Oktoberfest, Pumpkin, and Spiced Beers
November – Stouts and Porters
December – Saturday, Dec. 2 Christmas party, best of cellar and potluck lunch

Wednesday, April 6, 2016

Extortion For Premium Shelf Location? You Decide...

RoanokeTimes; Even the most determined shopper, with grocery list in hand, will occasionally spot something interesting on a shelf and make an impulse purchase. Few would argue that the placement of retail items in stores is not important.
 Which is why some eyebrows have been raised at a recent proposal by Kroger Co., the nation’s largest grocer and the dominant chain in the Roanoke and New River valleys, for a private distributor called Southern Wine & Spirits to oversee how much shelf space alcohol brands get in the aisles of its stores.
 Under the current system, representatives of the leading beer and wine manufacturers are in charge of assigning shelf space and displays. They use their own analyses of sales and brand popularity to determine which products get prime real estate on store shelves.
 Kroger’s proposal would shift that influential job to an outside third party, Southern Wine, which would then ask the alcohol companies to pay a voluntary fee for the service, according to a recent report in the Wall Street Journal.
 more of kroger-proposal