By Garret Ellison Founders Brewing Co. apologized on its website this weekend for not being able to sell enough of its sought-after Kentucky Breakfast Stout to beer lovers who lined up as early as 12 hours before Saturday’s limited release event.
The popularity of KBS, which was named the No. 2 beer of 2011 by Wine Enthusiast Magazine, meant there were close to 1,000 people in line for the release when the Grand Rapids brewery’s taproom on Grandville Ave. SW opened at 11 a.m.
The turnout took the brewery staff by surprise and they decided to limit the purchase amount to a half-case per person instead of the advertised full case. The brewery had 315 cases to sell at $114 apiece. With the allocation cut in half, 634 people walked away with beer and the last 362 people were out of luck, the company said.