Friday, July 6, 2012
SURPRISE! MillerCoors Buys Assets Of Michigan Brewing Co.
The assets of the former brewer of Kid Rock's Badass Beer have been acquired through auction by MillerCoors. According to beer insider website Beer Pulse, the Chicago-based joint venture acquired the equipment and brand trademarks of Michigan Brewing Co., best known for making the Kid Rock-branded brew. "We bought some of the assets of the Michigan Brewing Co. at auction with the primary intention of acquiring their brewery equipment, which is in excellent condition," MillerCoors spokesman Peter Marino told Beer Pulse.
MillerCoors did not acquire the 76,000-square-foot Webberville brewing facility.
An on-site restaurant drew customers in recent years to Michigan Brewing Co. and its craft beers won medals at the Great American Beer Festival. But founder Bobby Mason was evicted in April following foreclosure on the brewery.
Kid Rock's camp last month said it was looking for a new brewer for Badass Beer, but conceded that could take beyond summer.