BOTL is a club that was founded as a means for our members to educate themselves and others about brewing beer, ciders and meads. We are all in this hobby as like minded individuals that have a thirst for knowledge and an appetite for an enjoyable time. Most of us are from Holland, MI and the surrounding communities.
We are accepting new members at this time.
For more information about our fine organization please email us at
We meet on the second Thursday of each month at the New Holland Pub. Start time 7 PM.

Please bring 3 bottles of this month's style homebrew that you want to share, OR a different style of your homebrew.
When bringing your homebrew to share, please bring your recipe to tell everyone about your brew.

Styles of each month:
January – Barleywine, Winter Warmer, Strong Ales
February - Belgian/French Ales, Lambics and funky stuff
March – English Ales and Milds
April - Lagers, Kolsch and Hybrids and Alts
May –
Cider, Cysers, Perry and Meads
June - Pale Ale, IPA and Ryes
July – Ambers and Reds
August – Wheat, Wit, Weizens and Fruit Beers
September –
Scottish Ales and Browns
October – Oktoberfest, Pumpkin, and Spiced Beers
November – Stouts and Porters
December – Saturday, Dec. 8 Christmas party, best of cellar and potluck lunch

Thursday, May 12, 2016

Patriotism Won't Help Budweiser Win I want you to stop thinking about politics, just for a second. I want to talk about beer.
 Specifically, I want to talk about Budweiser and the fact that, ahead of November’s election, cans of this iconic American brew will be rebranded as “America” to capitalize, one would suspect, on the presidential campaign. But as I said, I want you to stop thinking about politics.
 That’s because, as a branding professional, not a political expert, I’m going to give you my opinion of why this rebranding move won’t help Anheuser-Busch capture market share beyond those who already drink this iconic American brand.
The fact is big, iconic beer brands have steadily been losing market share for the past several years as younger drinkers – read, millennials – opt for artisanal, craft beers. That’s because, another fact, millennials – the fastest growing market in the country – look for authenticity, flavor, and the story behind the beers they drink. Craft beers are generally brewed by small, independent, and local companies in small batches. This small-batch brewing makes for better flavor and quality.
 And, the stories behind these craft beer brewers nicely aligns with the millennial’s craving for things that are new and different, things they feel they’ve discovered and can then share with friends on social media. Millennials gravitate toward the unique experiences, yes, but also toward the authentic experiences. They want to know who’s behind the brands they buy, a company’s values. This transparency helps them form relationships.
This latest move by Anheuser-Busch, while transparent, is in my opinion, misguided. Instead of using the can to better tell its authenticity story, Budweiser is ...more

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