The world’s largest beer company is planning a large-scale international expansion for its biggest craft offering, Goose Island, and making significant investments to scale production capabilities for its Blue Point and Karbach Brewing brands in their respective home markets of New York and Texas.
According to the Chicago Tribune, Goose Island’s global strategy will begin to materialize in 2017, as it begins operating outposts in six countries, including:
•Sao Paulo, Brazil,
•Seoul South Korea,
“It’s plain and simple — if we don’t do it, somebody else is going to,” Goose Island President Ken Stout told the Tribune.
In addition to increased product availability and the potential to brew large-scale batches of Goose Island beer at AB InBev breweries abroad, physical expansion takes three forms: Goose Island Brewhouses, Vintage Ale Houses and branded Goose Island pubs.